Rental Car Market in Ireland
Supplying the car hire market in Ireland helps distributors and dealers to meet quotas for new car sales on certain models or to make up ground on competitors. It is also a way for local distributors, especially those run by the manufacturer, to meet top line sales targets.
In order to get a true picture of the retail Irish car market, it is necessary to strip away the rental figures because they account for between 10 to 13% of total car sales each month. When the rental figures are stripped away, the top 10 models sold are quite different. VW's Golf is no longer the number one seller, and Toyota's Avensis becomes the new leader. The Ford Focus also drops to fourth, with the Toyota Corolla rising to third place. Nissan cars dominate the rental car segment in Ireland, with the largest amount of rental units on the market so far this year. They are followed by VW, Renault, Opel and Ford.